Sales is not just about selling products or services. It’s about telling a story that engages the customer emotionally and creates a connection that leads to a sale. Storytelling has become an integral part of sales, and a new approach that has gained popularity in recent years is storyselling – selling through storytelling. Visuals are a powerful tool that can be used to enhance the effectiveness of storyselling. In this blog, we’ll explore the benefits of using visuals in your sales strategy.
Benefits of Using Visuals in Storyselling
Visuals have been proven to improve the attention span of the audience, increase engagement, and enhance emotional appeal. In fact, studies have shown that people remember visuals better than text, making it easier for prospects to remember the story and the product being sold.
To get the most out of visuals in storyselling, it’s essential to use the right types of visuals and follow some best practices. Visuals can be used to create a visual representation of the story being told and to evoke emotions, making the story more relatable and interesting to the audience.
Types of Visuals Used in Storyselling
There are several types of visuals that can be used in Storyselling, including:
- Images: Photos or illustrations can be used to create a visual representation of the story being told.
- Infographics: Infographics are a visual representation of data, making it easier for the audience to understand complex information.
- Videos: Videos can be used to tell a story visually, making it more engaging and memorable.
- Interactive Visuals: Interactive visuals allow the audience to interact with the story, creating a more immersive experience.
When incorporating visuals into storyselling, it’s important to keep it simple and relevant. The visuals should align with the story being told and support the message being conveyed. Using high-quality visuals that are visually appealing and easy to understand is important as well. On the other hand, too many visuals can be overwhelming and distract from the story being told, so it’s essential to strike a balance.
Tools for Creating Visuals in Storyselling
There are several tools available to help salespeople create visuals to enhance their storyselling efforts, including:
- Canva: A user-friendly graphic design platform that allows users to create a wide variety of visuals.
- Piktochart: A platform for creating infographics and visual reports.
- Powtoon: A tool for creating animated videos and presentations.
- Prezi: A cloud-based presentation software that allows users to create dynamic presentations with zoomable visuals.
- Pexels: A platform that gives you access to millions of free of charge images to use.
Most of these tools can be used free of charge. For a little premium you get often access to more templates and features.
Become as Rememerable as Coca-Cola
Real-life examples of companies that have successfully used visuals in their storyselling efforts include Apple, Coca-Cola, and Airbnb. Apple is known for its simple yet visually appealing product launches, using visuals to highlight the features and benefits of its products. Coca-Cola has been using visual storytelling for decades, using its iconic branding and imagery to evoke positive emotions in consumers. Everybody knows Coca Cola’s Santa Claus. Airbnb uses visuals to tell the stories of its hosts and their unique properties, creating an emotional connection with travelers. What visuals do you think attract your target audience?
Visualize Your Brand’s Story
It is clear, visuals can be a powerful tool to enhance storyselling in sales. By using the right types of visuals, following best practices, and using tools to create high-quality visuals, salespeople can connect with their prospects on a deeper level, making them more likely to buy. You can uplift your copy, ads and social media by combining the right copy and images.
Wilma Collective 