Content writing and copywriting are two closely related forms of writing, but there are some key differences between the two. Content writing is all about creating content that is informative or entertaining, while copywriting is all about creating content that persuades the reader to take action.
Content Writing
Content writing is the process of creating written content that informs, educates, or entertains the reader. Content writers typically work in a variety of industries, including marketing, public relations, and education. They may write articles, blog posts, website content, social media posts, and other types of content.
The goal of content writing is to provide the reader with valuable information that they can use to make decisions, solve problems, or simply learn something new. Content writers research topics, write clearly and concisely, and edit their work for accuracy and clarity.
Copywriting
Copywriting is the process of writing persuasive text that encourages the reader to take action. Copywriters typically work in marketing and advertising, and they may write sales letters, website landing pages, social media ads, and other types of marketing materials.
The goal of copywriting is to convince the reader to buy a product, sign up for a service, or take some other desired action. Copywriters understand their target audience, craft persuasive arguments, and write clear and concise calls to action.
So, What’s the Difference?
The main difference between content writing and copywriting is the purpose of the writing. Content writing is designed to inform or entertain, while copywriting is designed to persuade.
Content writers typically have a strong understanding of the topic they are writing about, while copywriters may not have as deep of an understanding of the topic. This is because copywriters are more focused on persuading the reader to take action, rather than providing them with information.
Content writers typically use a more conversational tone, while copywriters may use a more persuasive tone. This is because content writers are trying to build relationships with the reader, while copywriters are trying to get the reader to take action.
Who Do I Need for My Brand?
It’s likely that you need both, a copywriter and a content writer as they provide you with two different types of content. You will need informative content about your product but also pages that convert and sell.
Do you want to know more? Contact me.
Wilma Collective 