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Journal

Stories &
Insights.

Thoughts on design, strategy, and creating work that matters.

Issue 01 · Q2 2026
Why Your Audience in Africa and Europe Needs a Different Digital Strategy

Strategy

Why Your Audience in Africa and Europe Needs a Different Digital Strategy

Running the same digital marketing strategy across Africa and Europe is costing you reach and trust. Learn how purpose-led brands and NGOs can adapt their approach for both contexts, and why it matters

Lise Kriekemans5 min read
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Building a Digital Presence From Zero: Lessons From Growing an NGO to Thousands of Followers

Impact

Building a Digital Presence From Zero: Lessons From Growing an NGO to Thousands of Followers

How do you build a credible digital presence for an NGO starting from nothing? Here's what we learned growing IRDH from 200 to 2,500 Facebook followers.

5 min read
The Difference Between a Marketing Campaign and a Marketing System

Strategy

The Difference Between a Marketing Campaign and a Marketing System

Campaigns create moments, systems build momentum. Discover why purpose-led brands need marketing infrastructure, not just sprints, to scale impact.

4 min read

Stay in the loop

Thinking that doesn't
stay in the agency.

Strategy notes, field observations, and honest takes on digital growth for purpose-led organisations. No fluff. Once a month.